{"title":"Woolpower","description":"\u003ch2\u003eWoolpower Base Layers: Ullfrotté, the Original Warm Layer\u003c\/h2\u003e\n\u003cp\u003eSome brands chase trends. Woolpower makes the same brilliant thing better every year. Ullfrotté Original was developed in 1972 alongside the Swedish army, doctors, and scientists — a terry-knit technique that traps air to make garments unusually warm. Fifty years later, it still sets the standard for Woolpower base layers, long johns, and mid-layers: soft against skin, warm when damp, and honest about what it does.\u003c\/p\u003e\n\u003ch2\u003eWoolpower Socks and Long Johns, Made in Sweden\u003c\/h2\u003e\n\u003cp\u003eHere's what makes Woolpower different: everything is still produced in Sweden, at the country's largest clothing factory in Östersund, at a time when nearly every competitor moved offshore. Since 1998, each garment carries the name of the sewist who made it. And they rarely introduce new colors, because the most sustainable garment is the one that never gets thrown away. That's our kind of stubborn. Shop Woolpower socks, long johns, and base layers below.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/3101\/5027\/collections\/woolpower-womens-base-layers-aktiv.jpg?v=1787448653","url":"https:\/\/aktivstyle.com\/collections\/woolpower.oembed","provider":"Aktiv","version":"1.0","type":"link"}