Modern Norwegian Outdoor Wear
Rooted in polar expedition heritage and reimagined for today's adventurers, Amundsen Sports emerged from Oslo in 2009 with an audacious vision. Co-founder Jørgen Amundsen, great-nephew of legendary explorer Roald Amundsen, grew up with tales of Arctic survival and Inuit wisdom passed down through generations. Together with childhood friend and fellow ski enthusiast Erik Friis, they set out to craft technical apparel that would honor tradition while embracing the future.
Our Affinity for Amundsen Clothing
At Aktiv, Amundsen Sports holds a special place as our founding brand — their distinctive style and unmatched quality first captured our hearts during our stint in Oslo. Each piece combines state-of-the-art materials with time-tested designs inspired by Roald Amundsen's groundbreaking polar expeditions, creating gear that excels from city streets to mountain peaks. This perfect blend of heritage and innovation makes Amundsen Sports a cornerstone of our curated collection of Scandinavian excellence.
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