66 North

We discovered 66°North during our first visit to Iceland in 2013. We shopped the brand heavily on the initial encounter and have returned every time we have traveled through Iceland. Fast forward to 2022, and we are proud to bring this iconic brand to our shop.

66°North was founded in 1926 by Hans Kristjánsson to make protective clothing for Icelandic fishermen and workers braving the North Atlantic elements. Hans Kristjansson lived in Suðureyri in Súgandafjörður in Westfjords of Iceland, where weather conditions were harsh, and suitable clothing was simply a matter of life and death for Icelandic fishermen.

Today, the company makes functional clothing without compromise for all kinds of outdoor activities. Fishermen‘s and workwear clothing is still a fundamental element of the operation, but now the brand offers a wider selection of clothing for all occasions. Style matches functionality; the clothing is as much at home on the side of a volcano as it is out to dinner with friends.