Cross-country legend Bjørn Dæhlie pushed the limits of his sport in the 1990s raking in Olympic medals and world championships. He established his eponymous brand in 1996, at the height of his career. Since then Daehlie has set the standard for outdoor wear while expanding into everyday fashion. Now, Daehlie not only means excellence on the trails but in the office, on the road, and in the pub.