rock climber wearing houdini sportswear

Houdini

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    Innovative, Sustainable Houdini Sportswear

    Born from a climber's vision in Stockholm, Houdini Sportswear revolutionizes outdoor apparel through sustainable innovation. Founded by mountaineer Lotta Giornofelice, Houdini clothing emerges from the perfect fusion of technical performance and environmental responsibility. Their progressive designs serve both the planet and the adventurous spirit, proving that sustainable outdoor wear can be truly exceptional.

    The Magic of Houdini Clothing

    Every piece of Houdini clothing represents a bold reimagining of what outdoor apparel can be. Their complete performance wardrobe embodies Swedish minimalism while pioneering circular design principles — from recyclable materials to rental programs. Whether you're scaling peaks or exploring urban landscapes, Houdini's commitment to innovation ensures you're wearing the future of sustainable sportswear.