Ivanhoe of Sweden: Family owned Swedish goodness
Ivanhoe start in 1946 when Martin Göthager opened his business in Gällstad, nestled in the knitting center of Western Sweden, and has blossomed into the present day company led by the third-generation of Göthagers, Anders, Anna and Karin. The feeling of family permeates the factory where the materials are spun and influences the clothing they work together to produce.
Wool has been the focus of Ivanhoe from the beginning and while that amazing natural fiber continues to be the bedrock of Ivanhoe’s brand, they have brought additional fibers into the fold to give their clothing more flexibility and looks. Tencel, Lavalan and organic cotton are used to enhance Ivanhoe’s wool in several gorgeous pieces.
Sustainable fashion is Ivanhoe’s goal. The use of wool, which has a small carbon footprint, is the linchpin in this strategy. World-class construction, timeless styles and wool's flexibility as a fiber mean that Ivanhoe products last longer. In addition, since Merino wool is odor-resistant and anti-bacterial, you simply need to hang up your garment after wearing and it will be good as new the next time you put it on. That means fewer trips through the laundry, which means less water usage. Less laundering makes these clothes great for longer trips too, if you are on a two-week voyage, pack your wool, air it out and you can bring a carry-on instead of checking a 50 lb suitcase.
Our Favorites from Ivanhoe
For women, the Blossom is a great baselayer, while the Jen Cardigan begs for an Instagram posting (#awesome), especially when paired with a Vegby Skirt. If you find yourself pacing the youth soccer fields on the weekends, an Alabo Poncho or a Pulsar Vest are perfect for fending off the fall chill (and maybe hiding a little wine if the kids’ team isn’t very good).
For men, the Felix is the baselayer you need. The Mattis Half Zip Sweater is simply stunning while the Kurre Vest will warm up any dress shirt while covering up some wrinkles (read: less ironing!). Finally, the Mark Jacket will hold off the cold while making you look great.