Craft

With a genuine heritage in the Swedish elements and endurance-specific sports, Craft develops high-quality performance sportswear for world champions and everyday heroes. They push themselves to innovate, to inspire, to be persistent, and create tools with a Nordic attitude and a global reach.

The Craft lab is host to a tightly-knit team of specialists with complementary expertise. Here, product managers, designers, technical designers, and purchasers huddle up around a common objective: providing high-quality sports performance clothing. Evaluations of earlier collections, as well as input from professional athletes, are important components of this work, which may very well lead to a new way of zipping a jacket, stitching a seam, shaping a shoulder, or perhaps even to the birth of a whole new garment revolutionizing the market.