Committed to renewable energy, Seger is the green leader in Sweden. Their entire operation is operated by wind power and they conscientiously strive to minimize their environmental impact, even down to recycling any waste yarn or fabric. In addition, rather than using petroleum-based products on their machines to reduce friction, they use mineral oil. Their current facility is located mere meters away from where the original home-based business started.
We had the distinct pleasure of touring Seger's production facility. Located in the green, rolling hills of Västra Götaland County, this is a family-owned business, started in 1947, when an industrious 16-year-old started knitting socks and hats. I’m not so certain he realized he would become the patriarch of the Segerqvist family! Three-quarters of a century later his grandchildren are keeping the family tradition going strong. Seger means victory in Swedish, and yes, it is a victory to bring this wonderful brand to the US!
When we visited we were able to see the attention to detail that went into their sock production—amazing. They stress-test the socks to make sure that they are providing the best socks possible. For skiing, try the Alpine Mid Weight Advance Socks for a bit more all-around cushion and additional cushioning at the shin.
Keep your feet warm—try Seger!
