WE ARE SPEKTRUM
We are a group of friends, all from the mountain town of Åre, northern Sweden, who share a passion for a life lived outdoors and the wild.
Up here, our weather changes in the blink of an eye; from extreme arctic sunlight to deep winter darkness; from heavy snowfall to fog and stormy rain. But that doesn’t stop us; it’s part of why we love it here. However, some of these rapid changes are because of mankind’s impact on the environment and we are determined to do what we can to minimize our footprint.
We believe that you are like us. You enjoy the beauty and wonders of the wild, you are curious to explore new and exciting things and you would love nothing more than to share your adventures with your friends. You also willingly do your part to minimize your impact on the planet so that future generations will be able to enjoy the mountains and the great outdoors for years to come. Simply because it’s the right thing to do.
We brought all that to life under one brand built on the values we live and play by.
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