FW

Whether it means Forward or Future Wild, FW reflects and inspires an emerging outdoor culture daring to challenge convention. Born in the wilds above Lake Annecy, FW designs high-performance outdoor apparel with newschool style.

At FW, each piece is developed to improve upon what exists today with the goal of encouraging outdoor living everywhere. FW clothing keeps you fully protected no matter the weather, enabling you to experience more outdoors.

Surrounded by the giant mountains and crystal waters of the Alps, FW shares a commitment to create a sustainable future.